Coach Handbags

A Little History about the Coach Company

© Jennifer Saibil

Oct 13, 2009
Coach Maggie  Bag, Coach.com
Coach is one of the leading handbag manufacturers and retailers in America today. Here is a look at what makes them tick.

When you think about the brand name Coach, thoughts of well-tailored, Upper East Side women who shop at Saks Fifth Avenue and then lunch at small cafes come to mind. The bags themselves are supremely crafted of high quality fabrics and materials and give nod to this upper class reputation. When a women carries a Coach handbags, she looks classy, put together, and timeless.

Coach Company History

The Coach company has humble beginnings. Coach is a fine leather goods designer and manufacturer that was founded in Manhattan in 1941. From the outset they focused on producing goods of superior quality, and the American market eagerly embraced their merchandise. The name Coach quickly became synonymous with well made and meticulously designed leather goods, and Coach rose to be one of the premium accessories designers and manufacturers in the country. They now have a large line of goods that is seasonably updated.

Today, Coach sells their fine, leather goods and accessories in fine department stores and boutiques all over the US and other countries. Their lines currently cover handbags, briefcases, wallets, travel accessories, luggage, eyewear, outerwear, scarves, gloves, fragrances and fine jewelry. They also license their brand name for shoes, watches, and furniture that use the Coach name. Whatever you find with the Coach brand name is sure to be of outstanding quality and design.

Coach Leather Merchandising

Coach fine products are available in 400 company boutiques located throughout the US and Canada as well as in other small boutiques and exclusive department stores. They are also available through their online store and catalogs. They are currently increasing marketing efforts for international development, specifically targeting Japan.

While there has been an explosion on the handbag scene of hot European designers, Coach has been able to keep up with the trends and maintain their market share. They have not compromised on their initial modest heritage of superior quality and craftsmanship, and they keep introducing new styles that fit with today's modern fashions.

All Coach bags feature a leather tag with the coach logo, and they market many of their styles in the signature "C" fabric pattern. Their bags remain classic styles and are only slightly updated to remain modern and significant. The Coach styles have endured for decades and some get tweaked to suit today's trends and needs.

Their prices have also stayed somewhat below the skyrocketing prices of other, designer handbags. Although not cheap, they are very reasonable for their style and quality.


The copyright of the article Coach Handbags in Handbags/Luggage is owned by Jennifer Saibil. Permission to republish Coach Handbags in print or online must be granted by the author in writing.


Coach Maggie  Bag, Coach.com Coach Maggie Bag
 


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